XPRESSWAY were the darker, more experimental record label cousin of New Zealand’s Flying Nun. Operating out of Port Chalmers on the South Island, Xpressway was originally a late 80s/early 90s cassette label and later branched into singles and LPs. They were a real cult taste there for a while, putting out early moody, shape-shifting sounds from the Dead C, Alastair Galbraith, the Terminals and more.
This ad came from Siltbreeze magazine #6 around 1990 or so. (Yes, before Siltbreeze was a raunched-out music fanzine before it was a label). Tom Lax from Siltbreeze was probably Xpressway’s biggest US-based champion; I’d certainly never heard of the label before he started yakking about them and running cool ads like this one.